Gucci Ghost Collection

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Gucci’s collaboration with the street artist GucciGhost has finally dropped. Also known as Trouble Andrew (and Trevor Andrew to his mom), GucciGhost has been producing street art bearing unofficial renditions of the luxury giant’s interlocking “G” logo for years. Earlier in the year, Gucci surprisingly — and commendably — invited the artist to work on the brand’s FW16 collection.

The artist actually got his name from a Halloween costume he made by cutting two holes into a Gucci-branded sheet (which came from the Philippines, so take a guess on its authenticity), and is known for spraying his own versions of Gucci’s logo across dumpsters, trash cans, bathrooms and the like.


GucciGhost, otherwise known as Trouble Andrew, is a NYC-based graffiti artist that made his name by spray painting his stylized take on Gucci’s double G logo pattern on walls and dumpsters around his neighborhood. But rather than suing his irreverent ass into financial oblivion, the Italian fashion house enlisted him as a collaborator for its FW16 collection.

Ghost’s tags appeared on Gucci carrier bags and on pieces throughout the new seasonal range, prompting Dazed magazine to sit down and interview the creative vandal on how exactly it came about and why he’s so enamored with the brand.

IMAGE: GUCCI

If you’ve been following Gucci’s Fall-Winter 2016 collection closely, you would have noticed a small line-up of RTW, bags and accessories for both men and women covered in graffiti.

Created by Brooklyn artist Trevor Andrew, aka Trouble Andrew, who first started out covering every surface he could find with his interpretation of the iconic Gucci logo and posting the images to his personal Instagram account, each hash-tagged #GucciGhost. It caught the attention of Gucci, but not for all the wrong reasons. Creative Director Alessandro Michele invited him to collaborate on a collection for Gucci, gave him free reign and the rest, as they say, is history.

IMAGE: GUCCI

What’s the end result? Besides Trouble Andrew’s scrawled interpretation of the iconic house monogram in blue with yellow stars that you’ll see on everything from bags to iPhone cases, you’ll also see more understated pieces that come with his own slogans, including one that says Life Is Gucci that’s printed boldly across a clutch. Another says Egg (the two Gs facing each other like you see in Gucci’s monogram pattern) while a third features a hand-drawn diamond, just because.

Already available in Singapore at Gucci boutiques in Marina Bay Sands and Paragon, there is something for everything for everyone, from SGD300 plus iPhone cases to tees that cost around SGD500. Then there are the bags, which will cost from around SGD900 for a flat clutch to a few thousand for a squarish hand-held tote.

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